Kristin O’Leary, INBOUND 13
I recently had the privilege of attending the INBOUND 2013 conference, presented by HubSpot. HubSpot provides marketing software for businesses to coordinate their marketing efforts. More than that, they focus on the idea that traditional marketing as we know it is dead. They champion the philosophy of Inbound Marketing. Inbound Marketing is promoting your company through blog posts, video, podcasts, social media, search engine optimization, white papers, and more. Inbound marketing is creating content that your customers would find useful, educational, or inspiring. Through the utilization of that content, you will draw customers to your company. The conference was incredible, highlighted by keynote speakers, actionable training, and networking opportunities.
Here are a few of the many poignant thoughts and useful take-aways from INBOUND 13′s keynote speakers.
Seth Godin, INBOUND 13
“We get so hung up on what we’re good at that we forget to ask what we should do next.” Seth Godin
Seth explains that as both an individual and a company, we should be constantly focused on what we can do next, how we can improve, and what we can do to build on our current successes.
“If you say failure is not an option, you are also saying success is not an option.” Seth Godin
If you aren’t willing to take a chance, then you may not fail, but you’ll never succeed.
“Building connections is the asset of the future.” Seth Godin
The relationships that we build with each other – human to human – are incredibly important. Whether we are co-workers, family, friends, or even customers.
“We just need to learn to graze. We are running all the time. We are running even when there is no danger. This is the mode we are in.” Arianna Huffington
Arianna spoke about the pace and mindset of corporate America and how it is a hindrance to wellness. We cannot do our best work, or be healthy, if we are always in flight mode.
“We need to redefine success” Arianna Huffington
Arianna identified her opinion of the typical metrics of success; money and power. In addition to these, she proposed that wellness, well-being, and giving back should be the third metric of success.
“A culture of burnout cannot be a culture of sustained creativity. “ Arianna Huffington
Further supporting her thoughts on ‘learning to graze’, we can’t contribute to our full potential if we are constantly running.
“The gap may be widening between what we know and what we think we know” Nate Silver
“If you don’t know where you are in the present, it’s very hard to take quality steps toward future.” Nate Silver
How can we move forward if we don’t know where we are? How can we improve if we don’t know how we are doing? Nate Silver addressed the importance of knowing where we are, and then, determining where we will go.
“Show. Don’t tell. And do it visually.” Scott Harrison
A huge idea for all marketers – and communicators.
Dharmesh Shah and Brian Halligan, INBOUND 13
“The fundamental premise of the inbound experience is that interrupting instead of interacting, coercing instead of connecting, and distracting instead of delighting simply doesn’t work any longer.” Dharmesh Shah
“The goal [of inbound] is not customer satisfaction. It’s customer delightion.” Dharmesh Shah
Satisfaction is not enough. Satisfaction is bare minimum. We should be delighting our customers each and every day.
One of my favorite philosophies presented at the conference was the concept of “being human”. Even though we are a company, we are made up of individuals – we are all people, we are all human. By being true to ourselves and building connections with others, we direct our focus on delighting our customer.
How do you ‘delight’ your customer? I’d love to hear your thoughts! Please add them to the comments below.
About The Author : Kristin O’Leary, Project Coordinator
Kristin has been a proud member of the J.M. Wilson Marketing Team since 2005 and currently serves as the Project Coordinator. She graduated from Western Michigan University with a Bachelor’s Degree in Marketing. Outside of the office, she enjoys running, exploring the great outdoors, kayaking, hiking, and spending time with her husband and their Miniature Schnauzers, Vinny and Maggie.
Connect with Kristin on LinkedIn Circle Kristin on Google+
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