Posted by: kristinoleary | April 26, 2011

How to Make Social Media Work for You : Facebook

For those new to Social Media, it can be a wild and crazy, not to mention, confusing world.  Tweet?  Re-Tweet? Friend? Like? Mention? Share? 

Sure, we know what these words mean.  But in the social media world, all of these terms take on a completely different context.  Through this blog mini-series, “How to make Social Media work for You”, I’ll be breaking down the basics of social media including; an introduction to the most popular networks, how to get started, and how to make them work for you and your agency.

Breaking Down the Basics : Facebook

Welcome to the world of Social Media!  It is the hottest thing since sliced bread or maybe the iPad2.  Either way, it is here to stay.  So let’s get started on the basics of Social Media.

Social Media is an amazing tool.  By sharing your thoughts and what is happening in your life, it gives you the opportunity to;

  •  re-connect with lost friends and relatives,
  • keep updated on what is happening with them,
  • and possibly even enrich personal relationships

Better yet, the same principles can be applied to your relationships with your customers.  You can;

  • connect with your customers,
  • share more about your agency,
  • enrich their vision of you as a trusted resource for them,
  • and recruit new customers

What does this cost?  Only the commitment of your time!

           Today, we’re going in-depth on Facebook.

Facebook revolves around friends, likes, and pages. It is a social networking site that was launched in 2004.  Since it’s creation, it has accumulated over 500 million active users.  That is over one and a half times the population of the United States!  Think Facebook is only for high schoolers and college students? According to iStrategylabs, who monitors Facebook growth, the 55+ age group grew by 922.7% in 2009.  Through Facebook, users add “friends” and can “follow” pages. 

By adding a “friend”, you are connected to that person and can send them messages, post comments on their “wall”, and view (and comment!) on all of the pictures that they post. 

Too much sharing?  Facebook has extensive security settings, where you can allow specific “friends” to see all of your pictures, posts, and comments – or none at all (and every variation in-between).

When you “like” or “follow” a Facebook page, you will receive all of that page’s posts on your “News Feed” page.  Your “News Feed” page will appear on your homepage when you log into Facebook.  It contains posts, upcoming events, birthdays, and more.  In that way, it keeps you connected and current with that organization.  For example, on J.M. Wilson’s Facebook page we post about insurance industry information, events happening at our offices, tools for your agency, and much more.

Facebook users can even join networks of other users.  These networks can revolve around your workplace, college, or team.

If you want to share something with your Facebook friends, you can post through a “status update”.  To share, you simply answer the question  “What’s on your mind?”.  It appears on the top of your News Feed and Profile page. 

So there is the basics!  To learn even more, you can go to  or if you are ready to dive in, head to

Questions or comments on this post?  We’d love to hear them!  Share with us here or on our Facebook page!

About The Author : Kristin O’Leary, Marketing Research Coordinator

Kristin has been a proud member of the J.M. Wilson Marketing Team for over five years and currently serves as the Marketing Research Coordinator.  She graduated from Western Michigan University in 2005 with a Bachelors Degree in Marketing.  Outside of the office, she enjoys running, working with her family at their pet supply store, and spending time with her husband and their Miniature Schnauzer, Vinny.

Disclaimer :  This article is for informational purposes only.  There is no legal advice being suggested or proffered.  The author assumes no responsibility or liability for the actions taken or not taken by the readers based upon such information.  This article is the opinion of the author and is not supported or endorsed by J.M. Wilson.  It should not be relied upon and may contain inaccuracies or content may have changed over time, contact your underwriter for the most current and accurate information.  Any comments or responses are the opinions of their authors.  Content on this site is believed to be covered under Fair Use.

Copyright 2011 J.M. Wilson Corporation


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