Posted by: jmwilsonmga | May 17, 2011

5 Subtle Ways to Ask For Business

Do you want my business? All you have to do is ask!

5 Subtle Ways to Ask For Business

Some of us aren’t natural born “salespeople” and the thought of selling conjures up the image of a smarmy used car salesman or (forgive me) a plaid jacketed insurance salesman.

Selling yourself, your product or your service doesn’t have to be a hard sell. Asking for business can be as much in your actions as in your words.  While there are numerous ways to ask for business, here are 5 subtle ways to let your customer know you WANT their business:

    1. Get personal.   If you know your customers’ birthday, anniversary or other significant milestone, send them a card or e-mail. People like to do business with people who care about them.
    2. Reach out. When you meet a potential customer at an industry or community event, make a note about something you discussed on the back of their business card.  Set a reminder for yourself for a week out.  Send them an email referencing the event and the personal thing you learned about them, and remind them that you are interested and available to serve them.  LinkedIn can also be a great way to connect.  Check if they are on LinkedIn and request to be connected with them and follow their company.
    3. Follow up. When you are working on something for a customer and provide them with a quote or information they need, always follow up with them. Who would you be more likely to give your business to – the person who calls and asks how the proposal looks and what can be done to earn the business? Or the person you never hear from again?
    4. Believe.  Believe in your product, your service and yourself.  The more confident you are in what you represent, the easier it is to ask a customer to buy from you.
    5. Thank You!  This one is a no-brainer, but should never be taken for granted.  A verbal Thank you is great and expected. Add to that a written Thank you and you’ve taken a big step toward earning future business with that customer.

How do you ask for business? Please share your comments and questions!

About the Author : Cathy Baldwin, Marketing Manager

Cathy has been a member of the J.M. Wilson Team for over twenty years and currently serves as the Marketing Manager.  She oversees the marketing team, which provides marketing support for our underwriting teams in commercial transportation, property/casualty, professional liability, personal lines, and surety.  Cathy loves the variety in her position as marketing manager.  She has the opportunity to work with everyone at J.M. Wilson, our agents, and the companies we represent.  In her free time, Cathy loves to run and ran the 2011 Kalamazoo Half Marathon.  She also enjoys reading and listening to music – her favorites range from Neil Diamond to Led Zeppelin. 

Connect with Cathy on LinkedIn

Disclaimer :  This article is for informational purposes only.  There is no legal advice being suggested or proffered.  The author assumes no responsibility or liability for the actions taken or not taken by the readers based upon such information.  This article is the opinion of the author and is not supported or endorsed by J.M. Wilson.  It should not be relied upon and may contain inaccuracies or content may have changed over time, contact your underwriter for the most current and accurate information.  Any comments or responses are the opinions of their authors.  Content on this site is believed to be covered under Fair Use.

Copyright 2011 J.M. Wilson Corporation


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