Posted by: jmwilsonmga | May 1, 2012

If I was an insurance buyer…

If I was an insurance buyer……

Wait!  I am an insurance buyer!!  I need a policy for my home, my car, my boat, my husband’s business and my life!  Fortunately, I have a choice in who I buy my insurance from.  How and who do I choose to protect my assets?

Here are five things that influence my decision on who to work with for my insurance and financial protection needs:

  1. Does my agent know me?  I realize that I’m not the only customer for an insurance agency and maybe the producer him/herself doesn’t know or always remember me, but the CSR should be familiar with me to some degree.  At the very least, do I feel like they know and remember me?
  2. Does my agent check in with me? Even though I work in the insurance industry, I forget to let my agent know of changes that they should be aware of to see to it that I’m properly covered. I think that’s true for most people.  I rely on my agent to contact me at least once during the policy period to see if anything has changed.  Better yet – since I will likely answer no, offer me possible changes that I’m not thinking of.
  3. Does my agent educate me? Most people who purchase insurance don’t have even a basic understanding of what they need or what they are covered for. Does my agent ask me questions to uncover exposures that I would not even think about? If I’m focused on price, does he/she help me understand the consequence of not spending a little bit extra for higher limits if I suffer a loss? Scenarios of actual uncovered claims are always good at getting my attention.
  4. Is my insurance agent “social”?  Like the majority of this country, I am active on the internet and specifically – on social media sites. According to this report, 98% of those who use the internet engage in social media. What a great way for my insurance agent to stay “in touch” with me. If my agent is regularly offering tips via Facebook or Twitter (for example – how to prevent a house fire with the many household hazards in my midst or how to get better gas mileage or change a tire!), I am going to be paying attention to that site.  Think about how much VALUABLE information can be shared!
  5. What does my agent do for the community?   How engaged is my insurance agent in our community? Seeing someone involved in community events by either sharing their time, money or other resources is important to me.

What’s important to you as an insurance buyer and are you getting everything you need from your agent?  If not, let them know what you want from the relationship.  If you are an independent agent, what are you doing to bring value to the relationship you have with your clients?

About the Author : Cathy Baldwin, Marketing Manager

Cathy has been a member of the J.M. Wilson Team since 1990 and currently serves as the Marketing Manager.  She oversees the marketing team, which provides marketing support for our underwriting teams in commercial transportation, property/casualty, professional liability, personal lines, and surety.  Cathy loves the variety in her position as marketing manager.  She has the opportunity to work with everyone at J.M. Wilson, our agents, and the companies we represent.  In her free time, Cathy loves to work out at CrossFit – AZO.  She also enjoys reading and listening to music – her favorites range from Neil Diamond to Led Zeppelin.

Connect with Cathy on LinkedIn

Disclaimer :  This article is for informational purposes only.  There is no legal advice being suggested or proffered.  The author assumes no responsibility or liability for the actions taken or not taken by the readers based upon such information.  This article is the opinion of the author and is not supported or endorsed by J.M. Wilson.  It should not be relied upon and may contain inaccuracies or content may have changed over time, contact your underwriter for the most current and accurate information.  Any comments or responses are the opinions of their authors.  Content on this site is believed to be covered under Fair Use.

Copyright 2012 J.M. Wilson Corporation

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