Posted by: jmwilsonmga | June 19, 2012

How ‘Social’ is Your Agency?

As I was leaving work last week, I was getting ready to pull out of the parking lot and was amused by two young boys who were skateboarding down the sidewalk.  Being the older sister of a skater, I fully understand the talent it takes to skateboard (Have you ever tried it? It’s hard!).  I was caught off guard by the fact that both boys were texting while skating.  Now, for those of you who know me, you know I’m queen of multi-tasking.  Being the mom of three little boys, multi-tasking is a MUST!  These guys had me thinking – texting while skating.  This generation was born from the “get it now” era.  Every piece of communication, news, updates, and weather is instantaneous.  This phenomenon is growing – and not just with the younger generation.  In the business world, you have to ask yourself: what am I doing to keep up with this new, fast paced information world?  Mailed out newsletters are outdated by the time they hit the recipient’s mailbox.  Even emailed newsletters are practically out of date from the start of creation to the date they are delivered.  People want news at their fingertips (literally) and they want it now – not 10 minutes ago and certainly not days or weeks ago.

In my upcoming CE class “Integrating Social Media into Your Agency”, we will discuss many ways to do this.

Here are a few highlights on what you can expect:

  1. Understand the background, statistics, demographic and agency benefits of Facebook, Twitter and Linked-In.
  2. Learn how to better educate your followers with claim prevention tips, renewal reminders, and class-specific posts and articles for your commercial clients.
  3. Get tips and plans for a social media strategy that will prepare you or your agency for this new (or revamped) marketing strategy.
  4. Walk away with a list of resources, people or groups to follow, possible policies or procedures for your office on internal usage, and a LOT more.

Sharing your agency’s news, tips, posts, pictures – whatever it may be – needs to be quick and easy.  Your customers, and prospects, are out there – you have to go to them in a fun, creative, and “real-time” fashion.  Social media is the way to begin that journey for you.  If you’re already present in the social media world, kudos to you!  If not, or you’d like to learn how you can better utilize those outlets, I suggest you contact me to sign up for class!  Until then… happy texting, tweeting, and liking!

About the Author : Erin Herson, Underwriting & Agency Relations Manager

Erin Herson joined J.M. Wilson in 2009.  She is responsible for underwriting, teaching Continual Education courses, as well as establishing and developing new agency relationships.  She loves the people that she works with and finding creative solutions to their needs.  Outside of the office, Erin enjoys working out, spending time with her children, golfing, cooking, and of course, shopping. Contact Erin : eherson@jmwilson.com, 800-964-1104
Disclaimer :  This article is for informational purposes only.  There is no legal advice being suggested or proffered.  The author assumes no responsibility or liability for the actions taken or not taken by the readers based upon such information.  This article is the opinion of the author and is not supported or endorsed by J.M. Wilson.  It should not be relied upon and may contain inaccuracies or content may have changed over time, contact your underwriter for the most current and accurate information.  Any comments or responses are the opinions of their authors.  Content on this site is believed to be covered under Fair Use. Legal

Copyright 2012 J.M. Wilson Corporation

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: