Posted by: jmwilsonmga | June 26, 2012

Where Are You? Finding Your Way with Location-Based Platforms

Has your agency considered mobile marketing?  Have you thought about how you could use the considerable mobile avenues available to connect with your clients – and prospective clients?

Mobile marketing can be a great addition to your agency’s current marketing mix and it’s much easier to get started than you may have thought.   One way to begin your journey is to claim your agency’s free listings on the most popular location-based platforms.

Here are four free platforms your agency should explore today!

  1. Foursquare : As the Foursquare slogan says “Make the most of where you are”, this application encourages its users to “check in” at the different places they visit.  By “checking in”, users can access special discounts and promotions from businesses – or simply share their experience with their Foursquare friends!  You can even help others when they visit those businesses by adding comments and reviews when you check in there. Searching for insurance agencies on Foursquare? It also includes a mapping feature to show you where the closest insurance agencies are located. Users can also choose to link their Foursquare account to their Facebook and Twitter accounts, which increases the number of people who will see their check-in at your business.
  2. Share Where You Are on Facebook : Facebook asks you to “let people know where you’ve been, where you’re headed, and where you are now” in several different ways.  First, using your Facebook app, you can go to the agency’s Facebook page and “check in” when you arrive there.  Like Foursquare, Facebook also offers a mapping feature.  If you haven’t arrived there yet, you can see how far away you are and even access maps to the agency by clicking on the distance listed!  Secondly, you can tag locations in posts that you create and pictures you share from either your mobile phone or your desktop.
  3. Google Places : Use the power of Google to help customers find you.  Your customers can access Google Places from both their desktop and their mobile device.  They can search for insurance agencies near them with this application, and once you claim your listing, they can quickly learn more about you. It also provides a rating function to help them describe their experience with your agency.  In addition to viewing your ratings, your agency can also respond to their reviews – whether positive or negative.
  4. Yelp :  Similar to Google Places, Yelp is a great tool for your customers to learn more about your business through reviews.  With both a desktop and mobile version, users can search for insurance agencies in a specific location and are provided with a list containing a link to the page you have claimed for your agency.  On your page, you can list your hours, contact information, specialties, history, and even upload photos.

We’d love to see what your agency is up to on location-based platforms!  Please share links to any listings you’ve created in the comments below.

About The Author : Kristin O’Leary, Project Coordinator

Kristin has been a proud member of the J.M. Wilson Marketing Team since 2005 and currently serves as the Project Coordinator.  She graduated from Western Michigan University with a Bachelor’s Degree in Marketing.  Outside of the office, she enjoys running, working with her family at their pet supply store, and spending time with her husband and their Miniature Schnauzer, Vinny.

Connect with Kristin on LinkedIn  Circle Kristin on Google+

Disclaimer :  This article is for informational purposes only.  There is no legal advice being suggested or proffered.  The author assumes no responsibility or liability for the actions taken or not taken by the readers based upon such information.  This article is the opinion of the author and is not supported or endorsed by J.M. Wilson.  It should not be relied upon and may contain inaccuracies or content may have changed over time, contact your underwriter for the most current and accurate information.  Any comments or responses are the opinions of their authors.  Content on this site is believed to be covered under Fair Use. Legal

Copyright 2012 J.M. Wilson Corporation

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